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On the strategic use of attention grabbers

Eliaz, Kfir; Spiegler, Ran - In: Theoretical economics : TE ; an open access journal in … 6 (2011) 1, pp. 127-155

When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...

Persistent link: https://www.econbiz.de/10011695060

Understanding prices at art auctions : a conceptual framework for the auction price mechanism

Noll, Laura - 2022

ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual …, this thesis inspires marketing and pricing in other industries. …

Persistent link: https://www.econbiz.de/10013450820

A new model for the alignment of almost balanced sales territories

Skiera, Bernd; Jordan, Carsten - 1996

The sales territory alignment problem deals with the question of how to align a number of sales coverage units (usually zip-codes or political districts) to sales territories. These sales territories are usually aligned in a way that they are almost balanced relative to one or several attributes...

Persistent link: https://www.econbiz.de/10011583008

Product innovation and product innovation marketing: theory and microeconometric evidence

Kaiser, Ulrich - 2001

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm?s propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

Persistent link: https://www.econbiz.de/10010297768

Competitive targeted marketing

Jo, Hang-Hyun; Kim, Jeong-Yoo - 2012

In this paper, we consider two firms diffusing incompatible technologies and their decision of consumer targeting. The technology adoption is made in two steps. First, once the firms sell their products to their respective targeted consumer, the technology is diffused successively by...

Persistent link: https://www.econbiz.de/10010332486

On heterogeneous latent class models with applications to the analysis of rating scores

Bertrand, Aurélie; Hafner, Christian M. - 2011

Discovering the preferences and the behaviour of consumers is a key challenge in marketing. Information about such …

Persistent link: https://www.econbiz.de/10010281572

Visits to the Client when Tendering for Consulting Contracts: Sourcing Information or Influencing the Client?

Svensson, Roger - 2000

Consulting firms (CFs) sell services on a project basis to many clients and must therefore continuously tender for new contracts. One frequently used strategy by CFs is to visit the clients in connection to the tenders. The reason to the visits is either: 1) to influence the client in his...

Persistent link: https://www.econbiz.de/10010334739