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Armstrong, Mark; Vickers, John; Zhou, Jidong - University <Oxford> / Department of Economics - 2008

This paper examines the implications of “prominence” in search markets. We modelprominence by supposing that the prominent firm will be sampled first by all consumers.If there are no systematic quality differences among firms, we find that the prominentfirm will charge a lower price than its...

Persistent link: https://www.econbiz.de/10005870132

ON THE SIMPLE ECONOMICS OF ADVERTISING,MARKETING, AND PRODUCT DESIGN

Johnson, Justin P.; Myatt, David P. - 2004

design; advertising, marketing and sales advice; and the construction of quality-differentiated product lines. We also …

Persistent link: https://www.econbiz.de/10005870200

THE SUPERIORITY OF BIASED REVIEWERS IN A MODEL OFSIMULTANEOUS SALES

Gill, David; Sgroi, Daniel - University <Oxford> / Department of Economics - 2004

This paper considers the impact of reviewers on sales of products of quality unknown to consumers. Sales occur simultaneously after consideration by a reviewer with a known level of bias. Consumers observe the reviewer`s decision and a private signal. We find that: (a) with flexible prices and...

Persistent link: https://www.econbiz.de/10005870206

A conceptual study on psychology of colour in marketing and branding

Gopikrishna, Ravikanti; Kumar, Montosh - In: International journal of economic research 12 (2015) 2, pp. 501-505

Persistent link: https://www.econbiz.de/10011419858

Perspectives on consumer choice : from behavior to action, from action to agency

Foxall, Gordon R. - 2016

Persistent link: https://www.econbiz.de/10011522666

What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density

Thomaz, Felipe; Swaminathan, Vanitha - In: Journal of marketing 79 (2015) 5, pp. 63-79

Persistent link: https://www.econbiz.de/10011372421

Academic research in marketing and business school health : limiters and improvement opportunities

Stremersch, Stefan; Winer, Russell S. - 2018

Persistent link: https://www.econbiz.de/10012126183

Criteria of effective marketing : analysis of corporate marketing activities in Hungary

Nagy, Szabolcs - 2015

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …

Persistent link: https://www.econbiz.de/10011399112

Pre-school children and marketing communications

Preston, Christopher - In: International journal of consumer studies 40 (2016) 5, pp. 618-623

Persistent link: https://www.econbiz.de/10011620158

Introduction to the special issue : religion and macromarketing

Benton, Raymond - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 373-376

Persistent link: https://www.econbiz.de/10011623700