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Service science constitutes an interdisciplinary approach to systematic innovation in service systems, integrating managerial, social, legal, and engineering aspects to address the theoretical and practical challenges of the services industry and its economy. This book contains the refereed...
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This book contains the refereed proceedings of the Third International Conference on Exploring Services Science (IESS) that was held in Geneva, Switzerland, in February 2012.At the conference, researchers from all over the world present innovative ideas, research, and applications in the design,...
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This study explores the determinants of customer loyalty in the Korean mobile telecommunications market with the emphasis on customer satisfaction and switching costs as major predictors of customer loyalty. South Korea has now become one of the world’s most leading mobile service markets with...
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