//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"spa"
~type_genre:"Einführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Bedarfs- und Marktforschung in...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing
14
Marketingmanagement
10
Marketing management
9
Marketing theory
5
Marketingtheorie
5
Marktforschung
4
Advertising
3
Beziehungsmarketing
3
Internet marketing
3
Market research
3
Online-Marketing
3
Relationship marketing
3
Theorie
3
Theory
3
Werbung
3
Business ethics
2
Internationales Marketing
2
Marketingforschung
2
Strategisches Management
2
Target group
2
Unternehmensethik
2
Zielgruppe
2
Advertising effects
1
Advertising planning
1
Außenhandelssektor
1
Bekleidungsindustrie
1
Betriebswirtschaftliche Entscheidung
1
Brand
1
Brand management
1
Clothing industry
1
Competitive advantage
1
Consumer behaviour
1
Corporate culture
1
Culture
1
Deutsch
1
Deutschland
1
Direct marketing
1
Direktmarketing
1
Einführung
1
Englisch
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
28
Type of publication (narrower categories)
All
Einführung
Article in journal
2,370
Aufsatz in Zeitschrift
2,370
Collection of articles of several authors
752
Sammelwerk
752
Aufsatz im Buch
672
Book section
672
Graue Literatur
603
Non-commercial literature
603
Aufsatzsammlung
564
Lehrbuch
514
Hochschulschrift
490
Textbook
451
Working Paper
360
Arbeitspapier
335
Konferenzschrift
332
Thesis
319
Bibliographie
275
Dissertation u.a. Prüfungsschriften
273
Case study
192
Fallstudie
192
Conference proceedings
133
Glossar enthalten
114
Glossary included
114
Handbook
100
Handbuch
100
Reprint
93
Ratgeber
87
Guidebook
82
Collection of articles written by one author
68
Sammlung
68
Bibliografie
62
Wörterbuch
52
Bibliografie enthalten
51
Bibliography included
51
Fallstudiensammlung
48
Amtsdruckschrift
45
Government document
45
Mehrbändiges Werk
37
Multi-volume publication
37
more ...
less ...
Language
All
English
Spanish
German
101
Russian
1
Author
All
Kotler, Philip
4
Armstrong, Gary
3
Palmer, Adrian
2
Adams, Karen
1
Baines, Paul
1
Blythe, Jim
1
Brace, Ian
1
Brady, Mairead
1
Chansarkar, Bal
1
Charlesworth, Alan
1
Cheverton, Peter
1
Fletcher, Winston
1
Gates, Roger
1
Goodman, Malcolm Robert Victor
1
Hackley, Christopher E.
1
Hansen, Torben
1
Horton, Chris
1
Jobber, David
1
Kaufman, Ira Morton
1
Keller, Kevin Lane
1
Kumar, V.
1
Le Meunier-FitzHugh, Kenneth
1
McDaniel, Carl D.
1
Mehra, Vivek
1
Mitchell, Nancy
1
Moriarty, Sandra E.
1
Mullin, Roddy
1
Opresnik, Marc Oliver
1
Perlman, Sar S.
1
Petersen, J. Andrew
1
Robertson, Thomas S.
1
Ryan, Damian
1
Sherman, Gerald J.
1
Usunier, Jean-Claude
1
Völkel, Rainer
1
Ward, Scott
1
Wells, William
1
Zielinski, Joan
1
more ...
less ...
Institution
All
City and Guilds of London Institute
1
Market Research Society
1
Published in...
All
Very short introductions : stimulating ways in to new subjects
2
Always Learning
1
Pearson one series
1
SAGE key concepts
1
Sage back to basics
1
Scott, Foresman series in marketing
1
VDI-Buch
1
Very short introductions
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing research
McDaniel, Carl D.
;
Gates, Roger
-
2010
-
Eighth edition, international student version
Persistent link: https://www.econbiz.de/10003775410
Saved in:
2
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1997
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
Saved in:
3
International marketing : a cultural approach
Usunier, Jean-Claude
-
1993
Persistent link: https://www.econbiz.de/10000322715
Saved in:
4
Introduction to marketing : theory and practice
Palmer, Adrian
-
2009
-
2nd ed.
Persistent link: https://www.econbiz.de/10003758702
Saved in:
5
Principles and practice of marketing
Jobber, David
-
2007
-
5. ed.
Persistent link: https://www.econbiz.de/10003356868
Saved in:
6
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
7
Fashion public relations
Sherman, Gerald J.
;
Perlman, Sar S.
-
2010
Persistent link: https://www.econbiz.de/10003973176
Saved in:
8
Advertising : principles & practice
Moriarty, Sandra E.
;
Mitchell, Nancy
;
Wells, William
-
2009
-
8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
Saved in:
9
Key concepts in marketing
Blythe, Jim
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003707385
Saved in:
10
Advertising : a very short introduction
Fletcher, Winston
-
2010
-
1. publ.
Persistent link: https://www.econbiz.de/10009259621
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->