Similar Search Results

On the private and social desirability of mixed bundling in complementary markets with cost savings

Halmenschlager, Christine; Mantovani, Andrea - 2015

generates a cost savings effect. We confirm that mixed bundling is the dominant strategy for multiproduct firms, although it may … savings are sufficiently high. Finally, we highlight the parametric regions where the social and the private interests …

Persistent link: https://www.econbiz.de/10011713811

On the Private and Social Desirability of Mixed Bundling in Complementary Markets with Cost Savings

Halmenschlager, Christine - 2015

Persistent link: https://www.econbiz.de/10013012289

On the Private and Social Desirability of Mixed Bundling in Complementary Markets with Cost Savings

Halmenschlager, Christine - 2016

Persistent link: https://www.econbiz.de/10012997047

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...