Showing 1 - 10 of 11
Persistent link: https://www.econbiz.de/10011648778
Persistent link: https://www.econbiz.de/10009525851
Persistent link: https://www.econbiz.de/10010494945
Persistent link: https://www.econbiz.de/10012610595
Persistent link: https://www.econbiz.de/10011816362
Persistent link: https://www.econbiz.de/10011620581
Persistent link: https://www.econbiz.de/10011707583
Persistent link: https://www.econbiz.de/10012593349
Persistent link: https://www.econbiz.de/10014426340
Crowdfunding represents an alternative way of funding entrepreneurial ventures - and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...
Persistent link: https://www.econbiz.de/10011946701