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Strategic market analysis : top-down and bottom-up approaches
Day, George S. - 1980
Persistent link: https://www.econbiz.de/10000767762
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003884100
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Market strategies and theories of the firm
Day, George S.; Wensley, Robin - In: Handbook of marketing, (pp. 85-105). 2006
Persistent link: https://www.econbiz.de/10003335046
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003263483
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The interface of marketing and strategy
Day, George S. (ed.) - 1990
Persistent link: https://www.econbiz.de/10012878718
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Accelerating growth with strategic innovation : putting market driving into context
Day, George S. - In: Industrial marketing management : the international … 113 (2023), pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
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Commentary on formulating strategy from the outside in
Day, George S. - In: Long range planning : LRP ; international journal of … 55 (2022) 4, pp. 1-8
Persistent link: https://www.econbiz.de/10013326847
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam; … - 2022 - Fourth edition
Persistent link: https://www.econbiz.de/10013480435
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Strategic marketing : creating competitive advantage
West, Douglas S. - 2015 - 3. Aufl.
Persistent link: https://www.econbiz.de/10013480584