check-off programs for funding commodity marketing programs that would separately fund the minimum administrative capacity … and the more costly full marketing program. In these mechanisms, even if a funding shortfall occurs for the full marketing …

Initiating the marketing process -- Creating customer relationships and value through marketing -- Developing … successful organizational and marketing strategies -- Appendix A: Building an effective marketing plan -- Understanding the … marketing environment, ethical behavior, and social responsibility -- Understanding buyers and markets -- Understanding consumer …