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Principles of services marketing
Palmer, Adrian - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10000657541
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Introduction to marketing : theory and practice
Palmer, Adrian - 2009 - 2nd ed.
Persistent link: https://www.econbiz.de/10003758702
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Marketing : metaphors and metamorphosis
Kitchen, Philip J. (contributor) - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003685358
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Introduction to marketing : theory and practice
Palmer, Adrian - 2012 - 3. ed.
Persistent link: https://www.econbiz.de/10009522964
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Marketing communications in a post-modern world
Kitchen, Philip J.; Proctor, Tony - In: Journal of business strategy 36 (2015) 5, pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
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Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.; Burgmann, Inga - In: Journal of business strategy 36 (2015) 4, pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
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Principles of services marketing
Palmer, Adrian - 2004 - 4th ed.
Persistent link: https://www.econbiz.de/10002190538
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Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.; Hawkins, Jacinta; Kitchen, Philip J.; … - 2004
Persistent link: https://www.econbiz.de/10002084600
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Marketing mind prints
Kitchen, Philip J. (contributor) - 2004
Persistent link: https://www.econbiz.de/10001851358
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The future of marketing : critical 21st century perspectives
Kitchen, Philip J. (ed.); Sheth, Jagdish N. (contributor) - 2003 - 1. publ.
Persistent link: https://www.econbiz.de/10001702742