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Marketing research : an applied approach
Kinnear, Thomas C.; Taylor, James R.; Kresge, Sebastian S. - 1979
Persistent link: https://www.econbiz.de/10000048334
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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Marketing research
Aaker, David A. - 1990 - 4. ed
Persistent link: https://www.econbiz.de/10000792522
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Exploring marketing research
Zikmund, William G. - 1986 - 2. ed
Persistent link: https://www.econbiz.de/10000700785
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Consumer behavior in marketing strategy
Howard, John A. - 1989
Persistent link: https://www.econbiz.de/10000764093
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The insider's guide to demographic know-how : everything marketers need to know about how to find, analyze and use information about their customers
Wickham, Penelope (contributor) - 1988
Persistent link: https://www.econbiz.de/10000766914
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Excellence in content : the focus for Australian investment in multimedia content
Montgomery, John (contributor) - 1995
Persistent link: https://www.econbiz.de/10000925591
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Marketing research
Kumar, V.; Leone, Robert P.; Aaker, David A.; Day, George S. - 2019 - Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
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Essentials of marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2005 - 4. ed
Persistent link: https://www.econbiz.de/10001810558
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Marketing research : within a changing information environment
Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2003 - 2. ed
Persistent link: https://www.econbiz.de/10001818871