[Marketing: basic concepts and decisions]
William M. Pride ; O. C. Ferrell
| Year of publication: |
1987 ; 5. ed
|
|---|---|
| Authors: | Pride, William M. ; Ferrell, O. C. |
| Publisher: |
Boston, Mass. [u.a.] : Houghton Mifflin |
| Subject: | Werbung | Advertising | Marketing | Marketingmanagement | Marketing management | Marktforschung | Market research |
| Extent: | XXX, 766 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Glossary S. 718 - 736 |
| ISBN: | 0-395-35710-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000743322