Marketing. Basic concepts and decisions
William M. Pride, O. C. Ferrell
| Year of publication: |
1977
|
|---|---|
| Authors: | Pride, William M. ; Ferrell, O. C. |
| Publisher: |
Boston : Houghton Mifflin |
| Subject: | Werbung | Absatz | Absatzpolitik | Absatztechnik | Marktforschung | Betriebswirtschaftliche Einführungsschriften | Vereinigte Staaten | Marketing | Marketingmanagement | Marketing management | Market research | Advertising | Theorie | Theory |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 19, 594 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-395-24529-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000558157