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Chinese consumers' brand loyalty for consumer products : importance of brand personality as major antecedent of brand loyalty
Kim, Renee B.; Zhao, Monica - In: Asian Academy of Management journal : AAMJ 19 (2014) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011310035
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Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong; Kim, Renee B. - In: Journal of retailing and consumer services 65 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
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The importance of service convenience and temporal personality for omnichannel customer equity and shopping behaviour
Park, Joonyong; Kim, Renee B. - In: International journal of electronic marketing and … 13 (2022) 4, pp. 443-465
Persistent link: https://www.econbiz.de/10014309990