The importance of service convenience and temporal personality for omnichannel customer equity and shopping behaviour
Joonyong Park and Renee B. Kim
| Year of publication: |
2022
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|---|---|
| Authors: | Park, Joonyong ; Kim, Renee B. |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 13.2022, 4, p. 443-465
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| Subject: | omnichannel | OC | service convenience | SERVCON | temporal personality | customer equity | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Multikanalvertrieb | Multichannel strategy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2022.125587 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014309990