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Local cooperation for innovation : food and beverage multinationals in a peripheral European country

García Sánchez, Antonio; Molero, José; Rama, Ruth - In: International journal of multinational corporation strategy 1 (2016) 2, pp. 107-132

Persistent link: https://www.econbiz.de/10011660453

Twentieth-century product innovations in the German food industry

Spiekermann, Uwe - In: Business history review 83 (2009) 2, pp. 291-315

Persistent link: https://www.econbiz.de/10003882923

The impact of brand authenticity on brand trust and SME growth : a CEO perspective

Eggers, Fabian; O’Dwyer, Michele; Kraus, Sascha; … - In: Journal of world business : JWB 48 (2013) 3, pp. 340-348

Persistent link: https://www.econbiz.de/10009771741

Finding fit : an exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector

Renton, Michelle; Daellenbach, Urs S.; Davenport, Sally; … - In: The journal of brand management : an international journal 23 (2016) 3, pp. 289-305

Persistent link: https://www.econbiz.de/10011477726

Social media richness, brand equity, and business performance : an empirical analysis of food and beverage SMEs

Shandy, Venny Mellandhia; Mulyana, Asep; Harsanto, Budi - In: Cogent business & management 10 (2023) 2, pp. 1-15

This study examines the effect of social media richness on business performance, mediated by brand equity. The study utilizes a quantitative methodology with a sample of 232 food and beverage SMEs in Indonesia. Data were analyzed using structural equations models partial least squares (SEM PLS)....

Persistent link: https://www.econbiz.de/10014503261