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Toward strong enforcement against improper marketing of personal information : new mission of the unsolicited marketing communication restriction in the era when security breach is...

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Due to the development of technology and threats, personal information leakage is getting inevitable. In Japan, societal criticism and possible a large amount of economic loss occur to the entity having leaked personal information, but not so much against data broker purchasing the leaked...

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Marketing ethics and communication strategy in the case of Enron fraud

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Analysis hybrid model : an influencing marketing 3.0 to purchasing on post graduate program institutions in Jakarta

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Influencer marketing : brand awareness and purchase intention on YouTube

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The advent of internet of things (IoT) has influenced and revolutionized the information systems and computing … internet is called IoT. Physical objects embedded with electronic, radio-frequency identification, software, sensors, actuators … and smart objects converge with the internet to accumulate and share data in IoT. IoT is expected to bring in extreme …

Persistent link: https://www.econbiz.de/10012149417