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ECONIS (ZBW)
222
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1
Investigating cross-buying and customer loyalty
Reinartz, Werner J.
;
Thomas, Jacquelyn S.
;
Bascoul, …
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
Saved in:
2
Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.
;
Dellaert, Benedict G. C.
;
Krafft, …
- In:
Journal of retailing
87
(
2011
),
pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
Saved in:
3
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
4
Feeling good or feeling right? : discussion of "quantitative and qualitative rankings of scholars" by Rost and Frey
Reinartz, Werner J.
- In:
Schmalenbach business review : sbr
63
(
2011
)
1
,
pp. 109-114
Persistent link: https://www.econbiz.de/10008807366
Saved in:
5
When does international marketing standardization matter to firm performance?
Schilke, Oliver
;
Reimann, Martin
;
Thomas, Jacquelyn S.
- In:
Journal of international marketing
17
(
2009
)
4
,
pp. 24-46
Persistent link: https://www.econbiz.de/10003936340
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6
Customer relationship management and firm performance : the mediating role of business strategy
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10003986395
Saved in:
7
Toward an understanding of industry commoditization : its nature and role in evolving marketing competition
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 188-197
Persistent link: https://www.econbiz.de/10003987366
Saved in:
8
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
9
Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén
;
Thomas, Jacquelyn S.
;
Tillmanns, Sebastian
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
Saved in:
10
Strategic assortment decisions in information-intensive and turbulent environments
Dekimpe, Marnik G.
;
Gielens, Katrijn
;
Raju, Jagmohan Singh
- In:
Journal of retailing
87
(
2011
),
pp. 17-28
Persistent link: https://www.econbiz.de/10009269268
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