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Agricultural Contracts in Mindanao: the Case of Banana and Pineapple
Digal, Larry N. - 2007
Contract growing has been defined as an agreement between farmers and processing and/or marketing firms under forward … such, it offers a solution to a number of production and marketing problems that lead to low farm productivity and … on how contract growing can address various marketing and production problems in the farm sector. This is demonstrated in …
Persistent link: https://www.econbiz.de/10011429871
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A marketing scheme for making money off innocent people: A user's manual
Basu, Kaushik - 2009
Firms often give away free goods with the product that they sell. Firms often give stock options to their top management and other employees. Mixing these two practices-giving stock options to consumers who buy the firm's product-, creates a deadly brew. Large numbers of consumers can be lured...
Persistent link: https://www.econbiz.de/10010292071
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Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan; Winer, Russell S. - 2018
Persistent link: https://www.econbiz.de/10012126183
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A new model for the alignment of almost balanced sales territories
Skiera, Bernd; Jordan, Carsten - 1996
The sales territory alignment problem deals with the question of how to align a number of sales coverage units (usually zip-codes or political districts) to sales territories. These sales territories are usually aligned in a way that they are almost balanced relative to one or several attributes...
Persistent link: https://www.econbiz.de/10011583008
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Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?
Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; … - 2017
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference price. Their participatory and innovative...
Persistent link: https://www.econbiz.de/10011592128
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A theory of Crowdfunding: A mechanism design approach with demand uncertainty and moral hazard
Strausz, Roland - 2015
finance and marketing, but complements rather than substitutes traditional entrepreneurial financing. As a screening tool for …
Persistent link: https://www.econbiz.de/10011637945
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Delegating pricing power to customers: Pay what you want or name your own price?
Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; … - 2015
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed capacity costs in order to appeal to additional customers by reducing prices without setting a...
Persistent link: https://www.econbiz.de/10011350830
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Crowdfunding, demand uncertainty, and moral hazard: A mechanism design approach
Strausz, Roland - 2015
Crowdfunding challenges the traditional separation between finance and marketing. It creates economic value by reducing …
Persistent link: https://www.econbiz.de/10011380705
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Direct to consumer advertising in pharmaceutical markets
Brekke, Kurt R.; Kuhn, Michael - 2005
(of illness), but rely on information to prescribe the correct drug. Drug information is conveyed by marketing (detailing …
Persistent link: https://www.econbiz.de/10010261296
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Marketing New York Wine in New York City
Preszler, Trent L. - 2003
The finest restaurants in Portland, Oregon, feature primarily Oregon-produced wines. Likewise, strong regional pride dictates that most fine restaurants in Seattle carry predominantly Washington wines; and the same generalization can be made about the presence of California wines in San...
Persistent link: https://www.econbiz.de/10010263359