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Experimentation for marketing decision
Cox, Keith K.; Enis, Ben M. - 1973
Persistent link: https://www.econbiz.de/10004006644
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The marketing research process : a managerial approach to purchasing relevant information for decision making
Cox, Keith K.; Enis, Ben M. - 1972
Persistent link: https://www.econbiz.de/10004911722
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Experimentation for marketing decisions
Cox, Keith K.; Enis, Ben M. - 1973
Persistent link: https://www.econbiz.de/10004958299
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Marketing classics : a selection of influential articles
Enis, Ben M. (contributor) - 4. ed.
Persistent link: https://www.econbiz.de/10004867126
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Marketing Classics : a selection of influential articles
Enis, Ben M. (contributor) - 1973 - 2. ed.
Persistent link: https://www.econbiz.de/10004631580
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Marketing classics : a selection of influential articles
Enis, Ben M. (contributor); Cox, Keith Kohn (contributor) - 1985 - 5. ed
Persistent link: https://www.econbiz.de/10000743031
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Classifying products strategically
Murphy, Patrick E. - In: Journal of marketing 50 (1986) 3, pp. 24-42
Persistent link: https://www.econbiz.de/10001011994
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Consumer protection in public sector marketing : a neglected area in consumerism
Enis, Ben M. - In: The future of consumerism, (pp. 153-164). 1986
Persistent link: https://www.econbiz.de/10001266851
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Readings in the marketing research process
Cox, Keith K. - 1973 - 1. pr
Persistent link: https://www.econbiz.de/10000328976
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Review of marketing : 1981
Enis, Ben M. (ed.); Roering, Kenneth J. (contributor) - 1981
Persistent link: https://www.econbiz.de/10000050951