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A new price-advertising-interaction model : theory, empir. evidence and managerial implications
Simon, Hermann; Kucher, Eckhard - 1987
Persistent link: https://www.econbiz.de/10000730030
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The European pricing time bomb : and how to cope with it
Simon, Hermann - In: European management journal 10 (1992) 2, pp. 136-145
Persistent link: https://www.econbiz.de/10001136368
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The European pricing time bomb - and how to cope with it
Simon, Hermann - In: Marketing and research today : the journal of the … 21 (1993) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10001140006
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A dynamic product line model : theory, evidence, strategy
Simon, Hermann - 1984
Persistent link: https://www.econbiz.de/10000709162
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Hysteresis in marketing
Simon, Hermann - 1994
Persistent link: https://www.econbiz.de/10000897924
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"Hidden champions": spearheads of Germany's export success : spearheads of Germany's export success
Simon, Hermann - 1994
Persistent link: https://www.econbiz.de/10000897937
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Market entry in Japan : barriers, problems and strategies
Simon, Hermann - In: International journal of research in marketing : IJRM ; … 3 (1986) 2, pp. 105-115
Persistent link: https://www.econbiz.de/10001041168
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Mental internationalization and global strategy
Simon, Hermann - In: International management : text and cases, (pp. 11-13). 2004
Persistent link: https://www.econbiz.de/10002406219
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A dynamic product line model : theory, evidence, strategy
Simon, Hermann - 1984
Persistent link: https://www.econbiz.de/10002821725
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Confessions of the pricing man : how price affects everything
Simon, Hermann - 2015
Persistent link: https://www.econbiz.de/10014011085