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The journal of media economics
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ECONIS (ZBW)
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The economics of the advertising industry
Shaver, Mary Alice
- In:
Media economics : theory and practice
,
(pp. 249-263)
.
2004
Persistent link: https://www.econbiz.de/10001932714
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Special issue on the trends in media management for the 21st century
Shaver, Mary Alice
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contributor
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2000
Persistent link: https://www.econbiz.de/10001473365
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Books and digital technology : a new industry model
Shaver, Dan
;
Shaver, Mary Alice
- In:
The journal of media economics
16
(
2003
)
2
,
pp. 71-86
Persistent link: https://www.econbiz.de/10001759592
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The global advertising regulation handbook
An, Soontae
(
contributor
);
Boddewyn, J. J.
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10014498406
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Generating audience loyalty to internet news providers through branding
Shaver, Dan
;
Shaver, Mary Alice
- In:
Media brands and branding
,
(pp. 79-85)
.
2008
Persistent link: https://www.econbiz.de/10003744925
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