What happens to export markets when the nations in which customers reside experience a sudden, unanticipated change in a relevant aspect of the environment? Which goods exported to these nations tend to be affected more than others? The study reported in this paper examines the impact that the...

Examines the USA‐Japan trade controversy, arising from the extended trade imbalance between them, with respect to the most contentious product categories. Then provides a statistical assessment of the changes that have occurred in Japanese trade between 1985 and 1989. The findings suggest...

Purpose – This study seeks to examine which types of message appeals are more effective in reducing unrealistic optimism (a tendency for people to believe that they are less susceptible than others to encounter negative outcomes) and inducing purchase intentions of preemptive products in...

Purpose – The purpose of this paper is to extend a 2007 study by investigating which types of message appeals are more effective in reducing unrealistic optimism (a tendency for people to believe that they are less prone than are others to encounter negative outcomes) and inducing purchase...