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Development of a resource-based model of market segmentation
Sausen, Karsten - 2006
Persistent link: https://www.econbiz.de/10004491226
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Proceedings of SIG Market Segmentation Research Seminar : Warwick Business School, 29th June 2004
Sausen, Karsten (contributor); Dibb, Sally (contributor) - Academy of Marketing / Special Interest Group in Market … - 2004
Persistent link: https://www.econbiz.de/10003354619
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Development of a taxonomy of strategic market segmentation : a framwork for bridging the implementation gap between normative segementation and business practice
Sausen, Karsten; Tomczak, Torsten; Herrmann, Andreas - 2009
Persistent link: https://www.econbiz.de/10003836102