Development of a taxonomy of strategic market segmentation : a framwork for bridging the implementation gap between normative segementation and business practice
Karsten Sausen, Torsten Tomczak and Andreas Herrmann
| Year of publication: |
2009
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|---|---|
| Authors: | Sausen, Karsten ; Tomczak, Torsten ; Herrmann, Andreas |
| Published in: |
Marketing strategy processes and tools. - Los Angeles [u.a.] : Sage. - 2009, p. 392-417
|
| Subject: | Marktsegmentierung | Market segmentation | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836102