Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice
| Year of publication: |
2005
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|---|---|
| Authors: | Sausen, Karsten ; Tomczak, Torsten ; Herrmann, Andreas |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 13.2005, 3, p. 151-174
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