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Direct and moderated effects of customer satisfaction on two dimensions of loyalty in a business-to-business context
Wangenheim, Florian von (contributor);  … - 2001
Persistent link: https://www.econbiz.de/10001709424
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A panel-analytic view on core service buying in customer relationships : an example from the Airline industry
Bayón, Tomás (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001974562
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Effects of capacity-driven service experiences on customer usage levels : why revenue management systems are due for change ; Report No. 06-103
Wangenheim, Florian von; Bayón, Tomás - In: MSI reports : working paper series (2006) 1, pp. 69-87
Persistent link: https://www.econbiz.de/10003340375
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Direct and moderated effects of customer satisfaction on two dimensions of loyalty in a business-to-business context
Wangenheim, Florian von - 2001
Persistent link: https://www.econbiz.de/10013441018
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Satisfaction, loyalty and word-of-mouth within a firm's customer base : differences between stayers, switchers and referral switchers
Wangenheim, Florian von - 2001
Persistent link: https://www.econbiz.de/10013441020
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The effect of word of mouth on services switching decisions : perceived influence and actual choice
Wangenheim, Florian von - 2002
Persistent link: https://www.econbiz.de/10013441071
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Valuation of customers' word of mouth referrals : approach and first result
Bayón, Tomás - 2002
Persistent link: https://www.econbiz.de/10013441072
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A panel analytic view on core service buying in customer relationships : an example from the airline industry
Bayón, Tomás - 2003
Persistent link: https://www.econbiz.de/10013441074
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Behavioral consequences of overbooking service capacity
Wangenheim, Florian v.; Bayón, Tomás - In: Journal of marketing 71 (2007) 4, pp. 36-47
Persistent link: https://www.econbiz.de/10003564832
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Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás; Gutsche, Jens; Bauer, Hans H. - 2001
Persistent link: https://www.econbiz.de/10001647013