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Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns

Bilby, Julie; Koslow, Scott; Sasser, Sheila L. - In: Journal of advertising 52 (2023) 1, pp. 57-74

Persistent link: https://www.econbiz.de/10014233762

When bad is good : the creative conundrum of agency-client relationships

Sasser, Sheila L.; Koslow, Scott - In: Current insights and future trends : [extended versions …, (pp. 365-377). 2012

Persistent link: https://www.econbiz.de/10009748085

Creativity and ad theory

Sasser, Sheila L.; Koslow, Scott - In: Advertising theory, (pp. 191-211). 2012

Persistent link: https://www.econbiz.de/10009524176

Passion, expertise, politics, and support : creative dynamics in advertising agencies

Sasser, Sheila L.; Koslow, Scott - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 5-18

Persistent link: https://www.econbiz.de/10009738530

Desperately seeking advertising creativity : engaging an imaginative "3Ps" research agenda

Sasser, Sheila L.; Koslow, Scott - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 5-19

Persistent link: https://www.econbiz.de/10003807957

Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies

O'Connor, Huw; Koslow, Scott; Kilgour, Mark; Sasser, … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 147-155

Persistent link: https://www.econbiz.de/10011453926

When bad is good : do good relationships between marketing clients and their advertising agencies challenge creativity?

Koslow, Scott; Sameti, Ardalan; Noort, Guda van; Smit, … - In: Journal of advertising 51 (2022) 3, pp. 385-405

Persistent link: https://www.econbiz.de/10013362321

Marketer perceptions of client-agency co-creation : exploring the levels of partnership collaboration

Calderwood, Richard; Koslow, Scott; Sasser, Sheila L. - In: Journal of advertising 50 (2021) 3, pp. 309-319

Persistent link: https://www.econbiz.de/10012607906

APPLICABILITY OF MARKETING KNOWHOW IN THE THIRD WORLD

Akaah, Ishmael P.; Riordan, Edward A. - In: International Marketing Review 5 (1988) 1, pp. 41-55

The article investigates the incidence and regularity of performance of marketing‐mix activities in Third World business contexts. The results support a relatively high level of incidence and regularity of performance of marketing‐mix activities — thus implying their “applicability”....

Persistent link: https://www.econbiz.de/10014827929

Incidence of market typologies and pattern of marketing activity performance in selected African countries

Dadzie, Kofi Q. - In: Journal of global marketing 1 (1988) 3, pp. 87-107

Persistent link: https://www.econbiz.de/10001086742