Narrow search
Showing 1 - 10 of 151
Cover Image
Evaluation of structure and reproducibility of cluster solutions using the bootstrap
Dolnicar, Sara; Leisch, Friedrich - In: Marketing letters : a journal of research in marketing 21 (2010) 1, pp. 83-101
Persistent link: https://www.econbiz.de/10003956327
Cover Image
Biclustering : overcoming data dimensionality problems in market segmentation
Dolnicar, Sara; Kaiser, Sebastian; Lazarevski, Katie; … - In: Journal of travel research : a quarterly publication of … 51 (2012) 1, pp. 41-49
Persistent link: https://www.econbiz.de/10009491843
Cover Image
Quick, simple and reliable : forced binary survey questions
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - In: International journal of market research : JMRS ; the … 53 (2011) 2, pp. 231-252
Persistent link: https://www.econbiz.de/10009011274
Cover Image
Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie; Leisch, Friedrich; Dolnicar, Sara - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
Cover Image
Using graphical statistics to better understand market segmentation solutions
Dolnicar, Sara; Leisch, Friedrich - In: International journal of market research : JMRS ; the … 56 (2014) 2, pp. 207-230
Persistent link: https://www.econbiz.de/10010347870
Cover Image
Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich; … - In: Journal of travel research : a quarterly publication of … 53 (2014) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
Cover Image
An investigation of tourists' patterns of obligation to protect the environment
Dolnicar, Sara; Leisch, Friedrich - In: Journal of travel research : a quarterly publication of … 46 (2008) 4, pp. 381-391
Persistent link: https://www.econbiz.de/10003860920
Cover Image
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - In: Journal of business research : JBR 69 (2016) 2, pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Cover Image
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara; Leisch, Friedrich - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Cover Image
Market segmentation analysis : understanding it, doing it, and making it useful
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - 2018
Persistent link: https://www.econbiz.de/10011810459