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How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.; Olsen, G. Douglas; Pracejus, … - In: Journal of business research : JBR 64 (2011) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
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Print advertising : white space
Olsen, G. Douglas; Pracejus, John W.; O'Guinn, Thomas C. - In: Journal of business research : JBR 65 (2012) 6, pp. 855-860
Persistent link: https://www.econbiz.de/10009552436
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When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.; O'Guinn, Thomas C.; Olsen, G. Douglas - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
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Fit in cause-related marketing : an integrative retrospective
Pracejus, John W.; Deng, Qian; Olsen, G. Douglas; … - In: Journal of global scholars of marketing science : … 30 (2020) 2, pp. 105-114
Persistent link: https://www.econbiz.de/10012257932
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Customized advertising : allowing consumers to directly tailor messages leads to better outcomes for the brand
Douglas Olsen, G.; Pracejus, John W. - In: Journal of business research : JBR 116 (2020), pp. 245-257
Persistent link: https://www.econbiz.de/10012257596
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Religious orientations and consumer ethics : the mediating role of personal moral philosophies
Chowdhury, Rafi M. M. I. - In: Journal of macromarketing : examining the interactions … 38 (2018) 3, pp. 315-330
Persistent link: https://www.econbiz.de/10011924395
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Religiosity and voluntary simplicity : the mediating role of spiritual well-being
Chowdhury, Rafi M. M. I. - In: Journal of business ethics : JOBE 152 (2018) 1, pp. 149-174
Persistent link: https://www.econbiz.de/10011926869
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The moral foundations of consumer ethics
Chowdhury, Rafi M. M. I. - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 585-601
Persistent link: https://www.econbiz.de/10012058485
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The ethics of nudging : Using moral foundations theory to understand consumers' approval of nudges
Chowdhury, Rafi M. M. I. - In: Journal of Consumer Affairs 56 (2021) 2, pp. 703-742
Persistent link: https://www.econbiz.de/10012810258
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Perceived income inequality, trust, and consumers' ethical judgments
Chowdhury, Rafi M. M. I. - In: Journal of macromarketing 43 (2023) 4, pp. 476-493
Persistent link: https://www.econbiz.de/10014433523