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Thirty years of conjoint analy...
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Marktforschung
24
Conjoint analysis
19
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18
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18
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12
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Green, Paul E.
59
Green, Paul
21
Krieger, Abba M.
20
Sheth, Jagdish N.
7
Tull, Donald S.
7
Wind, Yoram
7
DeSarbo, Wayne S.
6
Samuel-Cahn, Ester
6
Wind, Yoram (Jerry)
6
Carroll, J.
5
Carroll, J. Douglas
5
Gino, Francesca
5
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5
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4
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4
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4
Lee, Michael Y.
3
Pollak, Moshe
3
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3
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2
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2
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2
Frank, Ronald Edward
2
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2
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2
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2
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2
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1
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Fundamentals of marketing research ; Vol. 6
10
Legends in marketing
7
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
International business and economics research journal
3
Working papers / Harvard Business School, Division of Research
3
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
International series in quantitative marketing
2
Journal of advertising research
2
African journal of business and economic research : AJBER
1
Aslib Proceedings
1
Continuing to broaden the marketing concept
1
Corporate board : role, duties & composition; accountability, responsability, committment
1
Decision Sciences
1
Decision sciences : DS
1
Does marketing need reform? : fresh perspectives on the future
1
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1
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1
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1
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1
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1
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1
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1
Journal of Business & Industrial Marketing
1
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1
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1
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1
Journal of marketing research : JMR
1
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1
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1
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
83
USB Cologne (EcoSocSci)
10
Other ZBW resources
3
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1
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
2
Individualized hybrid models for conjoint analysis
Green, Paul E.
- In:
Management science : journal of the Institute for …
42
(
1996
)
6
,
pp. 850-867
Persistent link: https://www.econbiz.de/10001205741
Saved in:
3
A consumer-based approach to designing product line extensions
Green, Paul E.
- In:
The journal of product innovation management : an …
4
(
1987
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10001046014
Saved in:
4
A hybrid conjoint model for price-demand estimation
Green, Paul E.
- In:
European journal of operational research : EJOR
1
(
1990
),
pp. 28-38
Persistent link: https://www.econbiz.de/10001082862
Saved in:
5
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
Saved in:
6
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
Saved in:
7
Segmenting markets with conjoint analysis
Green, Paul E.
;
Krieger, Abba M.
-
2007
Persistent link: https://www.econbiz.de/10003541527
Saved in:
8
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
Saved in:
9
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
10
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
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