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Retail value chains : extension and development into transition economies : Stockmann in Estonia and Latvia
McKenzie, Brent; Merrilees, Bill - In: Baltic journal of management 3 (2008) 3, pp. 309-327
Persistent link: https://www.econbiz.de/10003775164
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Culture and marketing strategy in discount retailing
Merrilees, Bill; McKenzie, Brent; Miller, Dale - In: Journal of business research : JBR 60 (2007) 3, pp. 215-221
Persistent link: https://www.econbiz.de/10003428830
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Cross-cultural research in transition economies : a marketing perspective ; from theory to practice
McKenzie, Brent; Merrilees, Bill - In: Journal of East-West business 14 (2008) 2, pp. 119-146
Persistent link: https://www.econbiz.de/10003737182
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Twenty years on - retailer advertising during and since the fall of the Soviet Union : Tallinna Kaubamaja, "Estonia's Department Store"
McKenzie, Brent - In: Handbook of research on international advertising, (pp. 179-197). 2012
Persistent link: https://www.econbiz.de/10009513925
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Does retailer country of origin effects exist in transition economies? : an Estonian case study
McKenzie, Brent - In: International journal of management practice : IJMP 3 (2008/09) 3, pp. 226-240
Persistent link: https://www.econbiz.de/10003812464
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A test of retail service brand extensions in Estonia : Tallinna Kaubamaja and Selver
McKenzie, Brent - In: EBS review (2008/09) 2, pp. 89-101
Persistent link: https://www.econbiz.de/10003885382
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Baltic tiger or wounded lion : retail trade and shopping behavior in Estonia, Latvia, and Lithuania
McKenzie, Brent - In: Handbook of business practices and growth in emerging …, (pp. 181-200). 2010
Persistent link: https://www.econbiz.de/10003946275
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University business students' perceptions of retail shopping behaviour : a Canadian and Estonian comparative study
McKenzie, Brent - In: Baltic journal of management 3 (2008) 1, pp. 105-118
Persistent link: https://www.econbiz.de/10003697808
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When the minority is the majority : Russian and Latvian consumer perspectives of retail service
McKenzie, Brent - 2007
Persistent link: https://www.econbiz.de/10003668103
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From communism to capitalism : Tallinna Kaubamaja - Estonia's department store
McKenzie, Brent - In: History of retailing and consumption 7 (2021) 1, pp. 57-78
Persistent link: https://www.econbiz.de/10012693762