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Customer integration in business-to-business-marketing
Kleinaltenkamp, Michael - In: Advances in services marketing, (pp. 27-48). 1997
Persistent link: https://www.econbiz.de/10001297072
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Kundenintegration 2.0
Fandel, Günter (ed.); Fließ, Sabine (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10009303148
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Mirror, mirror on the wall : how custumers perceive their contribution to service provision
Fließ, Sabine; Dyck, Stefan; Schmelter, Mailin - In: Journal of service management 25 (2014) 4, pp. 433-469
Persistent link: https://www.econbiz.de/10010405225
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Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine (ed.); Haase, Michaela (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10010506440
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Business buying behavior
Fließ, Sabine; Johnston, Wesley J.; Sichtmann, Christina - 2015
Persistent link: https://www.econbiz.de/10010508487
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Calling for a multisensory perspective on customer service co-creation
Fließ, Sabine; Dyck, Stefan; Volkers, Maarten - In: Perspektiven des Dienstleistungsmanagements : aus Sicht …, (pp. 77-104). 2020
Persistent link: https://www.econbiz.de/10012224469
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Commentary essay on "blueprinting the service company - managing service processes efficiently"
Fließ, Sabine; Kleinaltenkamp, Michael - In: Journal of global scholars of marketing science : … 29 (2019) 3, pp. 281-292
Persistent link: https://www.econbiz.de/10012257899
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How to be successful with servitization : guidelines for research and management
Fließ, Sabine; Lexutt, Eva - In: Industrial marketing management : the international … 78 (2019), pp. 58-75
Persistent link: https://www.econbiz.de/10012026104
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Success and failure of servitization
Lexutt, Eva - 2019
Persistent link: https://www.econbiz.de/10012139907