Mirror, mirror on the wall : how custumers perceive their contribution to service provision
Sabine Fliess, Stefan Dyck and Mailin Schmelter
| Year of publication: |
2014
|
|---|---|
| Authors: | Fließ, Sabine ; Dyck, Stefan ; Schmelter, Mailin |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 25.2014, 4, p. 433-469
|
| Subject: | Participation | Co-production | Co-creation | Customer engagement | Customer contribution | Customer integration | Kundenintegration | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010405225