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Banks generally use credit scoring models to assess the creditworthiness of customers when they apply for loans or credit. These models perform significantly worse when used on potential new customers than existing customers, due to the lack of financial behavioral data for new bank customers....
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Purpose – In social psychology literature, gender is often an important predictor of differential outcomes. However, gender as it influences consumer behavior has not attracted much research interest in a retailing context. The main purpose of this paper is to analyze associations between...
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Purpose – The purpose of this paper is to analyze associations between practitioners' perception of marketing and business performance, and discuss possible implications for marketing education. Design/methodology/approach – A survey was conducted in Norwegian companies in the furniture and...
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