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Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation

Brengman, Malaika; Geuens, Maggie; Weijters, Bert; … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001924740

E‐shopping lovers and fearful conservatives: a market segmentation analysis

Allred, Chad R.; Smith, Scott M.; Swinyard, William R. - In: International Journal of Retail & Distribution Management 34 (2006) 4/5, pp. 308-333

Purpose – To classify internet users into holiday shopper and non‐shop per se gments, and to profile the demographic, psychographic, and computer use characteristics of each segment. Design/methodology/approach – Self‐report data come from a national US sample of online internet users....

Persistent link: https://www.econbiz.de/10014803244

The diffusion of online shopping : online shoppers and the computer competence index

Smith, Scott M.; Allred, Chad R.; Swinyard, William R. - In: International journal of internet marketing and … 4 (2007/08) 4, pp. 302-327

Persistent link: https://www.econbiz.de/10009850594

The diffusion of online shopping : online shoppers and the computer competence index

Smith, Scott M.; Allred, Chad R.; Swinyard, William R. - In: International journal of internet marketing and … 4 (2007/08) 4, pp. 302-327

Persistent link: https://www.econbiz.de/10003739600

The four dimensional impact of color on shoppers' emotions

Brengman, Malaika (contributor); Geuens, Maggie (contributor) - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001924707

Developing a typology of airport shoppers

Geuens, Maggie (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001924756

Response styles and how to correct them

Weijters, Bert; Geuens, Maggie; Schillewaert, Niels - In: GfK marketing intelligence review (2009) 2, pp. 44-53

Persistent link: https://www.econbiz.de/10009893799

Assessing the impact of offline URL avertising

Geuens, Maggie; Vantomme, Delphine; Goessaert, Geert; … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001749314

Evaluation of age-related labels by senior citizens

Weijters, Bert (contributor); Geuens, Maggie (contributor) - 2005

Persistent link: https://www.econbiz.de/10003091665

Response styles and how to correct them

Weijters, Bert; Geuens, Maggie; Schillewaert, Niels - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 44-53

Persistent link: https://www.econbiz.de/10003902480