//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What industrial marketers need...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Black people
2
Print advertising
2
Printwerbung
2
Schwarze Menschen
2
Theorie
2
Theory
2
USA
2
United States
2
1950-
1
Absatz
1
Advertising
1
Africa
1
Afrika
1
B-to-B-Marketing
1
Brand management
1
Business-to-business marketing
1
Econometric model
1
Economic history
1
Fallstudie
1
Game theory
1
Lieferantenmanagement
1
Markenführung
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Methodenlehre
1
Neue politische Ökonomie
1
Political science
1
Politikwissenschaft
1
Public choice
1
Spieltheorie
1
Supplier relationship management
1
Werbung
1
Wirtschaftsgeschichte
1
Ökonometrisches Modell
1
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
Undetermined
20
Author
All
Stevenson, Thomas H.
6
Erevelles, Sunil
1
Fukawa, Nobuyuki
1
Huszar, George B de
1
Srinivasan, Shuba
1
Still, Richard R.
1
Swayne, Linda E.
1
more ...
less ...
Published in...
All
Journal of business & economics research
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising : official publication of the American Academy of Advertising
1
Littlefield Quality Paperbacks
1
Source
All
ECONIS (ZBW)
5
OLC EcoSci
1
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Four decades of African American portrayals in magazine advertising
Stevenson, Thomas H.
- In:
Journal of business & economics research
7
(
2009
)
3
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003848166
Saved in:
2
Four decades of African American portrayals in magazine advertising
Stevenson, Thomas H.
- In:
Journal of business & economics research
7
(
2009
)
3
,
pp. 23-30
Persistent link: https://www.econbiz.de/10009887051
Saved in:
3
Cases in marketing
Still, Richard R.
;
Stevenson, Thomas H.
-
1985
Persistent link: https://www.econbiz.de/10000043354
Saved in:
4
An analysis of B2B ingredient co-branding relationships
Erevelles, Sunil
;
Stevenson, Thomas H.
;
Srinivasan, Shuba
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 940-952
Persistent link: https://www.econbiz.de/10003793438
Saved in:
5
Is the changing status of African Americans in the B2B buying center reflected in trade journal advertising? : a six decade content analysis
Stevenson, Thomas H.
;
Swayne, Linda E.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 101-122
Persistent link: https://www.econbiz.de/10009491962
Saved in:
6
Political science
Huszar, George B de
;
Stevenson, Thomas H.
-
1965
-
4. ed
Persistent link: https://www.econbiz.de/10003051926
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->