Karine, Eeva‐Mari; Frank, Lauri; Laine, Kalle - In: Journal of Product & Brand Management 13 (2004) 3, pp. 192-199
The aim of this study is to find out the effect of pricing on the diffusion of cellular subscriptions in Finland. There is a lack of studies on the effect of (telecommunications) service pricing on its diffusion. In the present study, a modified logistic model is applied for estimating the...