Strategic flexibilities and export performance : the moderating roles of export market-oriented behavior and the export environment
Year of publication: |
2012
|
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Authors: | Cadogan, John W. ; Sundqvist, Sanna ; Puumalainen, Kaisu ; Salminen, Risto T. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 10, p. 1418-1452
|
Subject: | Strategisches Management | Strategic management | Flexibilität | Flexibility | Export | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Finnland | Finland |
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