While there has been much debate in the reference pricing literature on the most appropriate conceptualization of internal reference price used by consumers in evaluating deals, the question of whether consumers may use different internal reference prices at different stages of the purchase...

Purpose – This paper aims to advance interfirm relationship (IR) research by applying a theoretically based typology in IR settings and empirically investigating the association of information technology (IT) and relational reciprocity with IR types. Design/methodology/approach – This study...

Four factors that are vital for the critical success of entrepreneurs when seeking opportunities in the computing and information technology (IT) sectors are defined. They are: 1) the growth rate of the target market, 2) the timing of entry into the market, 3) the near-term revenue potential,...

Purpose This study aims to investigate the effect of stock repurchase – firms buying back their own stocks – on firm performance, focusing specifically on the role of marketing capability. The authors also investigate the moderating influence of competitive intensity on this effect. This...

The dissertation discusses issues in the field of industrial organization. When the government provides better infrastructure to competing firms for innovation, private firms' R&D expenditures are affected. When the government doesn't assure project completion, the uncertainty impacts private...

Businesses go to great lengths to create positive emotional experiences for their customers, often applying the same affective or emotional practices in communication with a culturally diverse customer base. This dissertation argues that culture-specific emotional norms and display rules shape...

Purpose Co-branding is popular with partnerships between well-known and new brands. In a laboratory study, this paper aims to examine the effects of a single ally and multiple allies on quality perception of a brand. The results suggest that the quality perception of the new brand depends on the...

Purpose – The purpose of this paper is to develop comprehensive model of business social responsibility (BSR) for small-scale enterprises (SSEs) in Indian Context. Design/methodology/approach – The data were collected from 156 SSE owners/managers using snowball sampling method, operating in...

Ethiopia is a country where over 90% energy demand is supplied through traditional sources with over use and extinction of natural and traditional sources exploring new sources are the compulsion of the economy. Simultaneously, with rising population industrial activities are also increasing...