Staughton, Roy V.W.; Williams, Christine S. - In: International Journal of Operations & Production Management 14 (1994) 5, pp. 76-85
Pursues the concept of fit, defined as congruence between the capabilities of an operation and the characteristics sought by the market it was set up to serve. Traces the design, development and testing of the Service Template for illustrating fit in service organizations. The technique compares...