Purpose – This paper seeks to examine the pivotal guiding role of “marketing thinking” in an organization, to identify the obstacles to marketing thinking, explaining how they hinder its implementation, and offering strategies to minimize those negative effects, and thereby, to enable...

Purpose – The purpose of this paper is to explain and discuss a paradoxical tension in the practice of marketing and the consequent dilemmas posed for practitioners in general and planners in particular. Design/methodology/approach – A “Viewpoint” contribution, with implicit permission...

Despite the widely varying estimates about the strength of the global Internet economy, there is general agreement among experts about the dramatic influence of this medium on consumers as well businesses. However, one area that has generated conflicting views is the issue of Internet privacy....

Purpose – Healthcare is among the fastest‐growing sectors in both developed and emerging economies. E‐healthcare is contributing to the explosive growth within this industry by utilizing the internet and all its capabilities to support its stakeholders with information searches and...