Similar Search Results

Multi-item models for evaluating managerial and organizational resources in service firms

Cruz-Ros, Sonia - In: Service business : an international journal 3 (2009) 3, pp. 229-257

Persistent link: https://www.econbiz.de/10009052426

Multi-item models for evaluating managerial and organizational resources in service firms

Cruz-Ros, Sonia - In: Service business : an international journal 3 (2009) 3, pp. 229-257

Persistent link: https://www.econbiz.de/10003869757

Theoretical background is a good practice

Cruz Ros, Sonia - In: Journal of promotion management : JPM 23 (2017) 3, pp. 341-344

Persistent link: https://www.econbiz.de/10011729560

Crowdfunding success : the role of co-creation, feedback, and corporate social responsibility

Mastrangelo, Leonardo; Cruz-Ros, Sonia; Miquel-Romero, … - In: International Journal of Entrepreneurial Behavior & Research 26 (2019) 3, pp. 449-466

Purpose: The purpose of this paper is to investigate the factors that determine two forms of crowdfunding campaign success: success in securing the necessary financial resources and personal success in terms of the entrepreneur’s satisfaction. Specifically, it studies factors linked to the...

Persistent link: https://www.econbiz.de/10012185287

Marketing capabilities, stakeholders' satisfaction, and performance

Cruz-Ros, Sonia; González Cruz, Tomás F.; … - In: Service business : an international journal 4 (2010) 3/4, pp. 209-223

Persistent link: https://www.econbiz.de/10009040324

Marketing capabilities, stakeholders' satisfaction, and performance

Cruz-Ros, Sonia; González Cruz, Tomás F.; … - In: Service business : an international journal 4 (2010) 3/4, pp. 209-223

Persistent link: https://www.econbiz.de/10008746899

Do family SME managers value marketing capabilities' contribution to firm performance?

Pérez-Cabañero, Carmen; González-Cruz, Tomás; … - In: Marketing intelligence & planning 30 (2012) 2, pp. 116-142

Persistent link: https://www.econbiz.de/10009570970

When does family involvement produce superior performance in SME family business?

González-Cruz, Tomás F.; Cruz-Ros, Sonia - In: Journal of business research : JBR 69 (2016) 4, pp. 1452-1457

Persistent link: https://www.econbiz.de/10011447354

Service firm capabilities and performance : contingent analysis of customer contact

Cruz-Ros, Sonia; Gonzalez-Cruz, Tomas F. - In: Journal of business research : JBR 68 (2015) 7, pp. 1612-1621

Persistent link: https://www.econbiz.de/10011298890

Special issue: new knowledge impacts on designing implementable innovative realities in emerging markets

Ribeiro Soriano, Domingo (ed.); Cruz Ros, Sonia (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011723080