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Strategische Steuerung von Influencer-Marketing-Kampagnen: Am Beispiel der Spe(c)ktakel-Kampagne von Burger King
Zabel, Christian; Pagel, Sven - In: Marketing Review St.Gallen 35 (2018) 2, pp. 74-85
Persistent link: https://www.econbiz.de/10014337458
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Re-designing adaptive selling strategies : the role of different types of shopping companions
Scholz, Tobias M.; Redler, Jörn; Pagel, Sven - In: Review of managerial science : RMS 15 (2021) 5, pp. 1243-1280
Persistent link: https://www.econbiz.de/10012549751
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Coming to town : importance of agglomeration factors for media cluster development in the German online video industry
Zabel, Christian; Pagel, Sven; Telkmann, Verena; … - In: Journal of media business studies 17 (2020) 2, pp. 148-171
Persistent link: https://www.econbiz.de/10012256255
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Strategische Steuerung von Influencer-Marketing-Kampagnen : am Beispiel der Spe(c)ktakel-Kampagne von Burger King
Zabel, Christian; Pagel, Sven - In: Marketing review St. Gallen : Marketingfachzeitschrift … 35 (2018) 2, pp. 74-85
Persistent link: https://www.econbiz.de/10011965335