An integrated model approach is developed to determine market prices for product options that a company can offer consumers before launching a product. The multiple research streams drawn on include pricing, new product launch, on-line experimentation, conjoint analysis, and optimization. The...

We propose a model that seeks the optimal timing and depth of retail discounts with the optimal timing and quantity of the retailer's order over multiple brands and time periods. The model is based on an integration of consumer decisions in purchase incidence, brand choices and quantity with the...