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Emotions in advertising
Stewart, David W.
;
Morris, Jon
;
Grover, Aditi
- In:
The Sage handbook of advertising
,
(pp. 120-134)
.
2007
Persistent link: https://www.econbiz.de/10003570230
Saved in:
2
Social media tools : what our universities doing?
Grover, Aditi
;
Stewart, David W.
-
2011
Persistent link: https://www.econbiz.de/10011930423
Saved in:
3
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, J. Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
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4
The evolution of market research
Stewart, David W.
- In:
The SAGE handbook of marketing theory
,
(pp. 74-88)
.
2010
Persistent link: https://www.econbiz.de/10003923087
Saved in:
5
The role of method : some parting thoughts from a departing editor
Stewart, David W.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 381-383
Persistent link: https://www.econbiz.de/10003926530
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6
Learning to improve : advertising research that guides practice
Stewart, David W.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 786-789
Persistent link: https://www.econbiz.de/10009407836
Saved in:
7
Reinventing marketing and public policy for the twenty-first century : an editorial statement
Stewart, David W.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10009753960
Saved in:
8
The purpose of university education
Stewart, David W.
- In:
The psychologist-manager journal : official journal of …
13
(
2010
)
4
,
pp. 244-250
Persistent link: https://www.econbiz.de/10008823187
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9
The application and misapplication of factor analysis in marketing research
Stewart, David W.
-
2009
Persistent link: https://www.econbiz.de/10003794436
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10
New and improved! : a look at the future
Stewart, David W.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10003485042
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