This paper presented a development of a customer experience-based brand strategy for Lenovo Group which is one of the biggest and most powerful PC producers in the world. After acquiring the IBM’s Personal Computing division, Lenovo focus on exploring the UK market. Due to differences in...

Purpose – The purpose of this paper is to investigate how to measure collaborative design performance and, in turn, improve the final design output during a design process, with a clear objective to develop a design performance measurement (DPM) matrix to measure design project team members'...

Purpose – The purpose of this research is to investigate the difficulties and challenges faced by the older supermarket consumers in order to form insights into potential ways of applying IT support and design solutions within the supermarket service for older consumers. The rationale for this...

Purpose – This paper aims to explore the cognitive processing mechanisms of concepts and categories by examining the methodologies behind how branded‐product concepts behave in the second of two co‐incident alternative constructs – as a member of a product category, and in some cases, as...

Purpose – This paper aims to explore whether consumers' cognitive reactions to a branded product remain stable over time. In many created concepts, entity attributes are such that cognitive reactions to them change in a predictable manner by attraction to elements of novelty and typicality in...

Purpose – The objective of the research is to develop implementation strategies for producers at the fashion apparel supply chain upstream, in order to move towards a more coordinated, streamlined and responsive process. Design/methodology/approach – Qualitative action research was conducted...