Purpose – This paper aims to understand the perceptions and practices of small accommodation providers regarding the growing area of user‐generated content (UGC) web sites. Design/methodology/approach – A total of eight small hospitality enterprise cases of four classifications were...

Purpose: Managing special events which utilise volunteer labour presents unique challenges due to the time-bound and infrequent nature of events, coupled with the non-traditional employment contractual basis associated with volunteers. Having committed, well-trained volunteers can sometimes be...

Purpose – The purpose of this paper was to examine the direct economic and social benefits accruing from the Birdsville Races. The paper also explores how strategic place marketing has been used to shape the image of the destination, and how this has provided a boost to tourism visitation to...