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Beziehungsmarketing
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Gil Saura, Irene
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Ruiz-Molina, Maria-Eugenia
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Servera-Francés, David
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Mollá Descals, Alejandro
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Michel, Géraldine
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International Journal of Retail & Distribution Management
6
Service business
6
Journal of Services Marketing
5
European retail research
4
International journal of retail and distribution management
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Journal of Product & Brand Management
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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The international review of retail, distribution and consumer research
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3
Consumer Behavior in Tourism and Hospitality
2
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of retail & distribution management
2
International journal of sustainable economy
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Journal of Hospitality and Tourism Insights
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Journal of vacation marketing : an international journal
2
Strategic marketing in tourism services
2
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2
Tourism review : the official journal of the AIEST
2
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1
Advanced technologies management for retailing : frameworks and cases
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Cases on innovations in educational marketing : transnational and technological strategies
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Customer relations
1
Entrepreneurship in the fourth sector : entrepreneurial ecosystems and sustainable business models
1
European Journal of Training and Development
1
European Research on Management and Business Economics (ERMBE)
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European research on management and business economics
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Food retailing and sustainable development : European perspectives
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Handbook of research on retailer-consumer relationship development
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ECONIS (ZBW)
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Other ZBW resources
42
OLC EcoSci
5
EconStor
1
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1
Retail customer segmentation based on relational benefits
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
Saved in:
2
The "sun and beach" tourism destination image : an application to the case of Cuba from the Spanish tourist-origin market
García, Haydeé C.
;
Gil Saura, Irene
;
García, Roberto …
- In:
Tourism review of AIEST
59
(
2004
)
1
,
pp. 16-24
Persistent link: https://www.econbiz.de/10002098928
Saved in:
3
Do upscale restaurant owners use wine lists as a differentiation strategy?
Berenguer Contrí, Gloria
;
Gil Saura, Irene
;
Ruiz, …
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 86-95
Persistent link: https://www.econbiz.de/10003798977
Saved in:
4
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
5
Main motivations and barriers to pro-environmental behaviour : a study from the employee’s perspective
Juma Michilena, Israel Javier
;
Ruiz Molina, Maria Eugenia
; …
- In:
Sustainability accounting, management and policy journal
15
(
2024
)
4
,
pp. 913-933
Persistent link: https://www.econbiz.de/10015063215
Saved in:
6
Boost effect of sustainable practices and relational innovation on value co-creation and brand equity : outcomes of hotel size moderation
Bordian, Mariia
;
Gil Saura, Irene
;
Berenguer Contrí, Gloria
- In:
Journal of marketing analytics : JMA
12
(
2024
)
3
,
pp. 717-733
Persistent link: https://www.econbiz.de/10015138130
Saved in:
7
Pro-environmental behaviours of Generation Z : a cross-cultural approach
Juma-Michilena, Israel-Javier
;
Ruiz-Molina, Maria-Eugenia
; …
- In:
International review on public and non-profit marketing
21
(
2024
)
3
,
pp. 1-29
Persistent link: https://www.econbiz.de/10015080799
Saved in:
8
The impact of sustainable marketing communications on consumer responses in the hotel industry
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
Journal of East European management studies : JEEMS
28
(
2023
)
2
,
pp. 347-373
Persistent link: https://www.econbiz.de/10015177228
Saved in:
9
Does ICT contribute to bootstrapping SOSI? : evidence in retailing
Marín, Antonio
;
Gil Saura, Irene
;
Ruiz-Molina, …
- In:
International journal of retail and distribution management
52
(
2024
)
7/8
,
pp. 737-753
Persistent link: https://www.econbiz.de/10015158215
Saved in:
10
Cocreating value with hotel guests in the "new normal" : the case of Spain
Berenguer Contrí, Gloria
;
Gil Saura, Irene
;
Gallarza, …
- In:
Consumer Behavior in Tourism and Hospitality
19
(
2024
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10015159121
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