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The effect of schadenfreude on choice of conventional versus unconventional options

Kramer, Thomas; Yucel-Aybat, Ozge; Lau-Gesk, Loraine - In: Organizational behavior and human decision processes : … 116 (2011) 1, pp. 140-147

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Comparative advertisements and schadenfreude : when and why others' unfortunate choices make us happy

Yucel-Aybat, Ozge; Kramer, Thomas - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 579-589

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The impact of competitiveness on consumer responses to comparative advertisements

Yucel-Aybat, Ozge; Kramer, Thomas - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 198-212

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The interactive effects of duality expertise and coping frames on responses to ambivalent messages

Kramer, Thomas; Lau-Gesk, Loraine; Chiu, Chi-yue - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 661-672

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The effects of goal progress cues : an implicit theory perspective

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The added value of contextual motivations on consumer-brand relationships of self-gifts

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Persuasive charity appeals for less and more controllable health causes : the roles of implicit mindsets and benefit frames

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Consumer mindsets matter : benefit framing and firm-cause fit in the persuasiveness of cause-related marketing campaigns

Yucel-Aybat, Ozge; Hsieh, Meng-Hua - In: Journal of business research : JBR 129 (2021), pp. 418-427

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The effect of measurement task transparency on preference construction and evaluations of personalized recommendations

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The impact of collective brand personification on happiness and brand loyalty

Braxton, Dominique; Lau-Gesk, Loraine - In: European Journal of Marketing 54 (2020) 10, pp. 2365-2386

Purpose: Frontline service providers are a key touchpoint in a customer’s overall experience with a brand. Though they are recognized as important contributors to brand experiences, service providers have received relatively little attention in both experienced marketing and branding...

Persistent link: https://www.econbiz.de/10012411479