During the last decades, the social responsibility of institutions, public as well as private, has been subject to intense debates, activities and academic research. The aims of the paper are to highlight in short the importance of the social responsibility of institutions, and to analyze the...

Over the last decades, the consumer’s ecological behaviour has been the topic of intense debates, academic activities and researches. The scope of our article is to briefly highlight the importance of concrete actions aimed at informing and getting awareness of the environmental aspect in the...

Over the last decades, the consumer’s ecological behaviour has been the topic of intense debates, academic activities and researches. The scope of our article is to briefly highlight the importance of concrete actions aimed at informing and getting awareness of the environmental aspect in the...

During the last decades, the social responsibility of institutions, public as well as private, has been subject to intense debates, activities and academic research. The aims of the paper are to highlight in short the importance of the social responsibility of institutions, and to analyze the...

The purpose of this article is to highlight the importance of pricing strategy in the retail sector and the power of their influence on consumer behavior. Merchants should consider the price generates perceptions and can influence consumer behavior and buying customers. They must also understand...

The aim of the international conference ESPERA 2016 was to present and evaluate the economic scientific research portfolio, to argue and substantiate Romanian development strategies – including European and global best practices. The plenary session and the parallel sections were centered on...